Is "beautiful" an appropriate nick name in text messages after 1 date?

A 30 year old guy asked me out this week. I'm about the same age and we had a blast on our 1st date. Since then we've been texting everyday. He's calling me "beautiful" a lot. IE: "Hey beautiful" "Good night beautiful" It's kinda endearing and ... kinda creepy. After all, I've only known the guy a few hours. What do you think?